An imposing white bus will arrive in Poitiers on June 5th, opposite the train station, for a key stop in the GEIQ Mobilité Nouvelle-Aquitaine recruitment process. This traveling initiative aims to fill an urgent need for bus and coach drivers in the region, particularly in Poitiers and Niort, in the face of a shortage that is hampering the development of public transportation. This employer group, specializing in professional integration and qualification, offers personalized and paid training, with numerous sustainable employment opportunities in a sector experiencing rapid ecological and economic growth. The bus’s departure will not be immediate. It is an invitation to discover the opportunities in a profession essential to mobility, often overlooked, and to apply for a stable professional future. A second stop is planned for June 6th in Niort, to reach as many motivated candidates as possible in Deux-Sèvres. This context is part of a strong regional dynamic: 29 member companies of GEIQ Mobilité are counting on this recruitment to address a shortage of approximately 2,500 drivers in Nouvelle-Aquitaine. With a growing population and an expanding public transportation network, the need is urgent. Among the major challenges, the profession’s appeal is hampered by a sometimes undervalued image and specific working conditions, even if, for those who take the plunge, the rewards are tangible, with a job success rate exceeding 90% after training. This GEIQ bus therefore represents a tremendous lever to accelerate this recruitment, in a region where every driver counts in meeting sustainable mobility challenges.
Targeted recruitment to address a critical driver shortage in Poitiers and Niort
Passenger transport in Nouvelle-Aquitaine is experiencing increasing pressure due to the difficulty of attracting and retaining bus and coach drivers. GEIQ Mobilité has specialized in recruitment and training, responding to a regional need demonstrated by more than 1,400 recruitment projects announced this year, 93.7% of which are considered particularly complex to fill, according to data from France Travail. Poitiers and Niort, strategically located, are key stops on this recruitment tour.
The reasons for this shortage are multiple:
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- Massive retirements : A large number of experienced drivers are leaving the sector, freeing up positions that younger generations are struggling to fill. 🚍
- Expansion of the transport network : The increase in urban and interurban lines requires better staffing with qualified personnel. 🕰 Specific Hours and Constraints
- : The profession often requires adjustments, with early morning or late evening shifts making the job less attractive. 🔄 Low Initial Valorization
- : Despite its essential role, the profession still suffers from a low-value image among the general public and young people seeking stable employment. GEIQ Mobilité relies on a proven model with a tailored support system, operational training, and a close partnership with local employers. In Poitiers, candidates can meet directly in front of the train station from 8:30 a.m., before the bus arrives in the afternoon at Place Charles-de-Gaulle. In Niort, the meeting is scheduled for the following morning at Place de la Brèche. Summary table of steps and schedules for GEIQ Mobilité recruitment: 📍 Location
📅 Date
🕒 Schedule
| 🔗 Information link | Opposite Poitiers train station | June 5, 2025 | 8:30 a.m. – 12:00 p.m. |
|---|---|---|---|
| More information | Place Charles-de-Gaulle, Poitiers | June 5, 2025 | 2:00 PM – 5:00 PM |
| Discover the GEIQ | Place de la Brèche, Niort | June 6, 2025 | 8:30 AM – 12:00 PM |
| Full Article | These events are an opportunity for anyone holding a B license, aged 21 or over, and with a vehicle to apply for a promising career that combines professional training and secure employment. | Discover our innovative recruitment solutions to attract the best talent. Optimize your selection process and find the ideal candidates to strengthen your team. | GEIQ Mobilité’s personalized and paid training program for future drivers |
GEIQ Mobilité Nouvelle-Aquitaine has designed a comprehensive program to train the drivers of tomorrow, taking into account both the technical requirements of the profession and the necessary human skills. The implemented approach combines integration, theoretical and practical learning, and then immersion in the company. Key stages of the training program

Six weeks of induction
with a dual learning experience: theory to master the regulatory framework and safety, and practical training to develop professional skills.
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- Acquisition of soft skills such as punctuality, adaptability, sleep and nutrition management, essential for maintaining the often demanding pace. 🏢
- Introduction to the company through modules on its history, culture, and expectations, for increased employee engagement from the start. ⌛
- One-year professionalization contract combining work in the company and training toward a recognized professional qualification. 📈
- Permanent employment guaranteed in over 90% of cases at the end of the program, a guarantee of stability and security for all parties. This personalized support program benefits from full financial support from France Travail. In total, GEIQ trains between 80 and 100 drivers each year, meeting the needs of its 29 member companies. Candidates in Vienne and Deux-Sèvres finally have access to this customized training program free of charge, with the prospect of long-term employment in their region. The benefits of the GEIQ Mobilité program for candidates:
- ✔️ Advantage 💡 Description Free comprehensive training
Supported by France Travail, no cost to candidates
Compensation throughout the training
| Professionalization contract signed from the start | Personalized support |
|---|---|
| Adapted monitoring to promote success and professional integration | Solid employment prospects |
| More than 90% of graduates lead to a permanent contract in a company | https://www.youtube.com/watch?v=Xop4A88bm9w |
| Ecological and economic challenges motivating the creation of bus driving positions | In a context where sustainable mobility is more important than ever, the role of bus and coach drivers goes beyond simply driving vehicles. They are at the heart of the transition to more responsible modes of transportation. In Nouvelle-Aquitaine, as elsewhere, the expansion of urban and interurban networks aims to reduce the use of private vehicles, reduce pollution, and facilitate daily travel. Audrey Dupuy, GEIQ coordinator, emphasizes these aspects: « The network is expanding to meet ecological and economic imperatives. It’s a real opportunity for those who want to get involved in a profession with strong values. » |
| Demand for public transit drivers is increasing, and companies are facing competition to recruit the most motivated candidates. At the same time, the retirement of many drivers is creating a dual impact on labor needs. | 🌱 |
thanks to a renewed fleet and optimized routes.
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Controlled travel costs
through the development of public transit.
- 🔄 Reduced traffic congestion and smoother urban travel.
- 👥 Improved accessibility for vulnerable populations (elderly people, schoolchildren, workers without vehicles).
- These factors justify the strategic importance of massive recruitment and skills training, which directly contribute to the success of regional mobility policies. Table of environmental and economic benefits of public transportation: ♻️ Criterion 🌍 Benefit
- 📊 Expected impact in Nouvelle-Aquitaine Reduction in CO2 emissions Improved urban air quality
-15% by 2030 in major cities
Reduction in private car use
| Less traffic and pollution | 20% reduction in congestion in Poitiers | Creation of sustainable jobs |
|---|---|---|
| Local economic stimulation | 500 new jobs expected via GEIQ by 2028 | GEIQ Mobilité Nouvelle-Aquitaine therefore plays a dual role, meeting recruitment needs while also supporting the region’s ecological and economic ambitions. |
| Discover our innovative recruitment solutions, tailored to your specific needs. Optimize your selection process and find the ideal talent to grow your business. How to apply and embark on a driving career with GEIQ Mobilité in Poitiers and Niort | For interested candidates, the recruitment process is simple and accessible. GEIQ Mobilité first offers to meet with the teams during its visits to Poitiers and Niort to obtain specific information, ask questions, and submit an application. This direct contact facilitates the commitment to a tailor-made career path. | Here are the minimum requirements to apply: |
| 👤 Be at least 21 years old | 🚗 Have a valid B license | 🔧 Be mobile, with a personal vehicle to travel to the workplace or training location |
📄 Be motivated by a stable and rewarding career

Make an appointment or attend the information days in Poitiers or Niort.
Prepare your documents: ID, driver’s license, CV, or cover letter.
Participate in interviews and selection tests.
- Enroll in the training program and begin the professionalization contract.
- Validate your professional qualification and sign a permanent contract.
- The membership fee for the group is €150, with an annual fee of €500 for companies. The training remains completely free for candidates.
- https://www.youtube.com/watch?v=gT-iM2QwwLw
Social impact and future prospects for drivers recruited in Poitiers and Niort
Beyond the strictly professional aspect, this recruitment represents a major social lever, contributing to the integration and stability of local employees. In a context where mobility is often a factor limiting access to employment, the availability of trained and motivated drivers helps maintain essential ties within the regions.
- This approach is part of an inclusive policy, with particular attention paid to people undergoing career change, as well as those who are far removed from the employment market. Numerous testimonials highlight the importance of successful integration into companies and the pride of contributing to a key sector.
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- Accessible mobility
- serving everyone, particularly in rural and peri-urban areas.
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Social and professional support
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Continuing training opportunities
to advance to other positions in the transportation sector.
- 📅 A promising future with numerous hirings expected in the coming years. GEIQ companies emphasize the essential nature of these recruitments to ensure optimal service quality, meet growing demand, and anticipate technological and ecological transitions in the sector.
- Career outlook table in the transportation sector in Nouvelle-Aquitaine: 🚀 Skill / Position 📈 Career Opportunities
- 🎯 Average length of time for a senior position Bus/Coach Driver Direct access to driving on urban and interurban lines
- — Driver Trainer Supervise newcomers and share experience
3 to 5 years
Maintenance Agent / Fleet Management
| Coordinate vehicle maintenance and scheduling | 4 to 6 years | Operations Manager |
|---|---|---|
| Supervise logistics and optimize transportation networks | 7 to 10 years | https://twitter.com/prefpolice/status/1756249145986470087 |
| Frequently asked questions about recruitment and training with GEIQ Mobilité Nouvelle-Aquitaine | What are the age requirements for applying to become a driver? | To join the training program and apply to GEIQ Mobilité, you must be at least 21 years old. |
| Is a B license sufficient to become a bus driver? | Yes, a B license is the minimum requirement. The training then leads to obtaining the professional qualification specific to passenger transport. | Do candidates have to pay for the training? |
| No, it is fully covered by France Travail and provides compensation through the professionalization contract. | After the training, is a permanent contract guaranteed? | More than 90% of trainees obtain a permanent contract with one of GEIQ Mobilité’s member companies. |