BMW’s new car: a strategic choice to consider?
Bavarian manufacturer BMW continues to shake up the automotive market with bold ideas and striking innovations. In 2025, the brand is launching a new car that could well mark a major strategic shift. This initiative comes at a time when electrification and the energy transition are driving trends, and competitors like Mercedes-Benz, Audi, Tesla, Volkswagen, … BMW’s new car: a strategic choice to consider?