Only 41 ‘new’ Lada cars found buyers in Europe this year
This harsh observation highlights a worrying and intriguing phenomenon for the automotive industry. With barely 41 Lada cars registered in Europe in 2024, the Russian brand is failing to reestablish its presence in the European market after decades of a rich and tumultuous history. Who are these 41 buyers? What is driving some to consider … Only 41 ‘new’ Lada cars found buyers in Europe this year