Monterey Car Week 2025 promises to be a highlight in the global automotive calendar, bringing together enthusiasts, collectors, and professionals around major innovations. Taking place from August 8 to 17, the event is expanding its program with exclusive presentations, rallies, competitions, and prestigious auctions, offering an exceptional overview of upcoming trends in the industry. Prestigious brands such as Bugatti, Lamborghini, Porsche, Ferrari, Bentley, Aston Martin, McLaren, Rolls-Royce, Mercedes-Benz, and Pagani will showcase their latest technical and aesthetic innovations. Meanwhile, several new electric, hybrid, and eco-friendly models will take center stage, demonstrating the evolution needed to meet the challenges of tomorrow. The Californian event perfectly blends tradition and modernity, generating high expectations among both classic car enthusiasts and those seeking the most avant-garde supercars.
Detailed program and must-see events for Monterey Car Week 2025
Monterey Car Week 2025 spans ten intense days, between Monterey, Carmel-by-the-Sea, and Pacific Grove, where excitement will be at its peak around exceptional automobiles. The week begins in downtown Monterey with a massive exhibition of rare vehicles, cultivating a festive atmosphere while recalling the region’s rich automotive history. Numerous events will punctuate the days:
- 🎉 The Quail Motor Gathering, scheduled for Friday, August 15, will feature the latest supercars and hypercars, with breathtaking presentations. 🏁Rolex Monterey Motorsports Reunion
- , a must-attend event on Wednesday, will bring together a wide range of historic racing cars at the Laguna Seca racetrack. 🌟The Pebble Beach Concours d’Elegance, the highlight of the week, will mark the end of the event on Sunday, August 17, attracting the world’s most prestigious classic models.
- 🎙️ Major auctionsby Mecum and Broad Arrow at the Monterey Jet Center, offering collectors the opportunity to acquire rare and unique pieces.
- 🚗 Special forums and experiences , such as the Porsche Monterey Classic event or the BMW M Sport, will enrich the program with dedicated meetings and workshops.
- Enthusiasts and professionals alike have access to a range of activities that make each day memorable, including exhibitions, competitions, and vehicle launches. There’s something for everyone, whether they’re a fan of classic cars, modern sports cars, or interested in technological innovations in electrification and performance. To maximize your visit, it is recommended to plan ahead, use local transportation, and purchase tickets in advance, as attendance is higher than ever. DayMajor Events
Time
| Location | August 8 | Classic Car Show | Full Day |
|---|---|---|---|
| Downtown Monterey | August 11 | The Quail Rally, Porsche Monterey Classic | Morning and Afternoon |
| The Quail, Monterey & Carmel | August 14 | Rolex Monterey Motorsports Reunion | Full Day |
| Laguna Seca | August 15 | The Quail, A Motorsports Gathering | 9:00 AM – 4:00 PM |
| The Quail | August 17 | Pebble Beach Concours d’Elegance | 8:00 AM – 5:00 PM |
| Pebble Beach | More information and useful details are available on specialized platforms such as | GT Automotive | or |
duPont REGISTRY’s Guide . Discover the automotive innovations presented at Monterey Car Week 2025: technological innovations, cutting-edge concepts, and unique experiences for car enthusiasts. Supercars and hypercars unveiled: power and design reinvented This edition will highlight several new models eagerly awaited by connoisseurs, particularly among iconic brands. Bugatti, for example, is going all-out with its new Brouillard hypercar, developing a whopping 1,578 horsepower. It uses a proven W-16 platform and relies on a chassis combining carbon fiber and aluminum to combine lightness and strength.Lamborghini is also generating a lot of interest. Although its Monterey supercar has yet to be fully unveiled, the registration of the « Fenomeno » name suggests a limited edition that could break power records, furthering the brand’s long-standing reputation for prestigious supercars.
Pagani
is exhibiting a selection of its greatest achievements, including the Zonda Monza and the Huayra R.
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Rezvani
- is presenting the RR1, a retro supercar based on the 911, available with engines up to 750 horsepower. 🏎️ Ringbrothers
- is unveiling a 1971 Aston Martin DBS restomod nicknamed « Octavia, » with an 805 horsepower supercharged V8 engine. 🔋 Rivian
- , a newcomer, is exhibiting a special edition of its Monterey Silver R1S, with a portion of the proceeds going to a drinking water charity. These models demonstrate a strong desire to combine performance, aesthetics, and respect for materials, while proposing breakthroughs in traditional approaches, particularly through hybridization and electrification. Events like this are essential for appreciating the extent to which innovation is at the heart of the automotive industry today. Brand 🚗 Model
- Power Key FeaturesBugatti
Fog
| 1,578 hp | Carbon-aluminum chassis, quad-turbocharged W-16 | Lamborghini | Fenomeno (planned) |
|---|---|---|---|
| To be confirmed | Limited-edition supercar, record-breaking power expected | Chevrolet | ZR1X Silver Limited Edition |
| ~750 hp | C1 Tribute, silver paint, technical improvements | Rezvani | RR1 |
| 600-750 hp | Retro supercar based on the 911, vintage style | https://www.youtube.com/watch?v=YA37XHZelSg | Focus on the ecological and technological initiatives present at Monterey |
| In 2025, integrating the ecological dimension has become more important than ever in the automotive world. Innovations related to sustainable mobility thus have a significant place during Monterey Car Week, announced as a testing ground for environmentally friendly technologies. Brands such as Porsche and Mercedes-Benz are developing advanced hybrid and electric solutions, combining performance with reduced emissions. The Porsche Monterey Classic Event also highlights efforts in sporty hybrid models, offering an intense yet cleaner experience. | The transition to more efficient and environmentally friendly tires is also discussed at various forums and shows. Michelin, for example, is planning major innovations for 2026, including recycled materials and performance adapted to electric vehicles, which have been discussed at previous events and whose first steps can be seen at Monterey. | In addition, innovations in lightweight materials, automated assistance systems, and on-board connectivity are also at the center of discussions and demonstrations. | 🌱 |
highlights its 50 eco-innovations, marking a key step in the move toward sustainable mobility.
🔌
Hyundai
demonstrates its technological advances in electric and hybrid vehicles.
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- Xpeng exhibits its new G6 and G9 SUVs, innovative for their autonomy and connected features. 🌍
- The Munich and Paris Motor Shows 2025 are mentioned for their complementary role in disseminating future technologies. These contributions are based on a desire to meet both environmental requirements and consumer expectations, with a clear objective: to accelerate the transformation of the global automotive market. Manufacturer 🌿
- Key Innovation Impact Renault
- 50 Eco-Innovations Reduced Emissions and Use of Sustainable Materials Porsche
Powerful Hybrids with Tuned Performance
| Sustainable Mobility Without Compromising Sportiness | Michelin | New-Generation Eco-Friendly Tires |
|---|---|---|
| Better Range and Environmentally Friendly | Hyundai | Advanced Technology for EVs and Hybrids |
| Better Efficiency and Digital Features | For a complete breakdown, refer to the articles on | Michelin’s innovations for 2026 |
| or | Renault’s Eco-News | . |
| Discover the latest automotive innovations presented at Monterey Car Week 2025: concept cars, cutting-edge technologies, and major new developments in the automotive sector. | https://www.youtube.com/watch?v=hkrdPj2v8xY | Contests, auctions, and exclusive moments not to be missed |
Monterey Car Week’s concours events remain iconic, with exceptional moments where collectors compete in elegance and rarity. The Pebble Beach Concours d’Elegance is arguably the most prestigious event, bringing together unique cars, meticulously restored, and often rich in history. This concours attracts an international audience and sets a high standard for collectibles. Beyond the vehicles on display, auctions, particularly those at Mecum Auctions and Broad Arrow, allow visitors to discover rare, sometimes unique, models whose value continues to grow. The diversity of the offerings ranges from classic cars to the latest supercars. The sale of Rivian’s one-of-a-kind R1S to benefit a charity also illustrates the growing philanthropic commitment in the automotive industry. 🔍 Events to watch:Pebble Beach RetroAuto, Pacific Grove Rotary Concours Auto Rally, Prancing Ponies Women’s Car Show. 🎯
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Major sales:
Mecum Auctions at Del Monte Golf Course, RM Sotheby’s at the Monterey Conference Center, Bonhams at The Quail.
- These friendly and competitive events provide opportunities for enthusiasts to enjoy unforgettable experiences, while benefiting from an optimized organization designed to welcome an ever-growing and diverse audience. Planning your visit with the help of dedicated guides, such as WhatsUpMonterey , allows you to take full advantage of the unique opportunities offered during the week. Event 🎉
- Location Time Description
- Pebble Beach Concours d’Elegance Pebble Beach 8:00 AM – 5:00 PM
Gathering of the World’s Finest Classic Cars Mecum AuctionsDel Monte Golf Course
| 8:00 AM | Prestigious Car Auction | Broad Arrow Auctions | Monterey Jet Center |
|---|---|---|---|
| Variable | Rare Model and Special Edition Auction | Tour d’Elegance | Pebble Beach |
| 7:00 AM | Exceptional car tour in a picturesque setting | Discover the automotive innovations presented at Monterey Car Week 2025: new technologies, exclusive concept cars, and trends that will shape the future of luxury automobiles. | The outlook for developments after Monterey: impacts and expectations for the industry |
| Monterey Car Week is not only a festive gathering; it is also a trend barometer and a think tank for the automotive industry. The innovations presented often mark a key step before their wider distribution on the global market. For example, restomods like those from Ringbrothers encourage a modern reinterpretation of classics while maintaining the essential mechanical driving pleasure. The impact of electric and hybrid supercars on the future direction of the sector is clearly evident in the new models presented by Porsche, Mercedes-Benz, and Lamborghini. This trend is confirmed by innovations in tires, materials, and assistance technologies, which are expected to become more advanced by 2026. Building on these advances allows manufacturers to better meet regulations and consumer expectations, who are increasingly demanding in terms of quality and durability. | 📈 | Growing adoption of hybrid and electric powertrains | , enhancing performance while limiting carbon footprint. |
| 🔧 | Advanced customization | thanks to digital technologies and innovative materials. | 🌍 |
combining aesthetics and environmental responsibility.
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Strong position for luxury SUVs and off-road vehicles
- , such as the first Rivian special model presented at Monterey. The economic benefits of Car Week are also significant for the region, strengthening its reputation as a place of exchange and innovation. We’re lacking a bit in some areas, but the latest innovations point to a promising short-term future.Key Aspect 🔑
- Expected Development Market Implications Hybrid/Electric Powertrains
- Accelerated Adoption Reduced Emissions, Better Performance Materials and Comfort
- Increased Use of Composites and Lightweight Design Better Efficiency, Improved Driving ExperiencePersonalization and Design
Integration of 3D Printing and Multitouch Technologies
| Customized Products, Enriched User Experience | Luxury SUV Segment | Continued Growth |
|---|---|---|
| Range Expansion, New Markets | What are the key dates to remember for Monterey Car Week 2025? To make sure you don’t miss a thing during this exceptional week, here are the highlights: | 📅 From Friday, August 8th to Sunday, August 17th, 2025, Automotive Week is in full swing on the Monterey Peninsula. |
| 🚗 The Quail Rally, held on Friday, August 15th from 9:00 a.m. to 4:00 p.m., offers an incomparable spectacle. | 🏆 The prestigious Pebble Beach Concours d’Elegance will take place on Sunday, August 17th, from 8:00 a.m. to 5:00 p.m. | 🎯 The Mecum and Broad Arrow auctions will be held primarily between August 13th and 16th. |
| 🎉 Side events such as the Porsche Monterey Classic, Astons On the Avenue, and BMW M Sport complete the program. | Information is regularly updated on specialized websites and partner platforms, including | DailyGP |
| or | Moniteur Automobile | . FAQ |
What makes Monterey Car Week different from other automotive events?
Monterey Car Week combines classic cars, modern supercars, and prestigious auctions over an extended period, offering a unique showcase of the history and future of the automobile in a sumptuous setting.
- Which brands are most anticipated at Monterey Car Week 2025?
- Bugatti, Lamborghini, Ferrari, Porsche, Bentley, Aston Martin, McLaren, Rolls-Royce, and Mercedes-Benz are among the most highly-watched brands, with launches and presentations of rare or brand-new models.
- Can I attend the events without a ticket?
- Some outdoor events, such as the exhibitions in downtown Monterey, are free, while concours d’elegance and some rallies require a ticket. It is advisable to check in advance.
- What role will eco-friendly technologies play in this event? Monterey Car Week increasingly incorporates eco-friendly and technological innovations, with hybrid and electric vehicles and eco-friendly tires, reflecting current trends and environmental issues.
Where can I find official and up-to-date information about Monterey Car Week? Specialized websites such as GT Automotive orduPont REGISTRY