The Paris DS Club is preparing to mark a historic anniversary for the French automobile industry: the 70th anniversary of the legendary Citroën DS. This event, part of a national celebration, will take on an exceptional dimension in October 2025. To mark the occasion, the enthusiast club is organizing two days of festivities in Paris, combining an exhibition of rare models, a concours d’élégance, and a spectacular parade through the capital. The legendary car, an emblem of innovative design and avant-garde technology, continues to attract enthusiasts and collectors. The DS community, as well as fans of prestigious brands such as Peugeot, Renault, Alpine, and Mercedes-Benz, see this anniversary as a unique opportunity to celebrate a rich heritage. Through these events, the Paris DS Club aims not only to pay tribute to an icon but also to revive interest in French automotive history, while showcasing the current vitality of the DS Automobiles brand. It’s also a way to remind everyone that, more than ever, innovation, elegance, and passion are at the heart of tomorrow’s automobiles. The stage is set: all of France is waiting to experience this immersion in a glorious past, while dreaming of the cars of the future.
The DS 70th Anniversary Celebrations: An Unmissable Event for Car Enthusiasts
In 2025, the DS Automobiles brand celebrates a century of history, but above all, an exceptional milestone with the 70th anniversary of the Citroën DS. This model, launched in 1955, revolutionized the automobile industry with its futuristic design and technical innovations, notably the hydropneumatic suspension. The Paris DS Club, renowned for its ability to bring together aficionados and collectors, is preparing a series of events that reflect the tradition of the French brand and the international luxury automotive scene.
Highlights include a free exhibition in Parc André Citroën, which will feature nearly 200 DS cars, including a selection of rare models on display in the park’s greenhouse. Visitors will be able to admire iconic examples celebrating different generations of the brand, some of which have been specially restored or preserved by enthusiasts. These exhibitions are an opportunity to introduce the general public to Citroën’s rich history, as well as its ties to other historic brands such as Bugatti, Aston Martin, and Fiat. All this in a friendly atmosphere where automotive passion meets history and elegance. On Sunday, an exceptional procession will bring together 200 DS cars, crossing the heart of Paris, from the Arc de Triomphe to Notre-Dame, passing by the Eiffel Tower and the Grand Palais. A true spectacle, highlighting the beauty and technical sophistication of these legendary cars.
The detailed program of festivities for the 70th anniversary of DS in the capital
This celebratory weekend begins on Saturday with an exhibition in Parc André Citroën, where enthusiasts can discover a unique collection of 200 DS models, ranging from the first models from 1955 to more modern versions. The presentation and selection of vehicles showcase the evolution of design and technology, with a particular focus on rare or special models, such as the DS Presidential and the DS Cabriolet.
A Concours d’Elegance will also be held. Under the theme « Women and the DS, » 25 cars will be selected and judged by a jury composed of prominent figures from the automotive, fashion, and media industries. The models will be evaluated based on their style, overall condition, and their ability to embody the spirit of this innovative car. On Sunday, the historic parade will be the highlight of the event. The drive begins at 9 a.m. from the Arc de Triomphe, with a route passing through iconic landmarks: the Eiffel Tower, the Grand Palais, Place de la Concorde, the Louvre, and all the way to Notre-Dame. This procession is a true demonstration of Parisian elegance and the timeless aura of the DS. The presentation of these models is also intended as a tribute to all the enthusiasts and collectors who, for 70 years, have kept this Citroën icon alive. Free exhibition in the Parc André Citroën
- Concours d’Elegance on the theme of « Women and the DS »
- Parade of 200 DS cars through Paris
- Entertainment and meetings with car enthusiast experts
- Awards ceremony for the most remarkable cars
- Explore the world of DS cars, symbols of elegance and innovation, and discover the iconic models that combine performance, comfort, and cutting-edge technology.
This colossal anniversary testifies to the importance of the DS in global automotive history, particularly in the current context where electrification and connectivity are changing the landscape. The DS Automobiles brand plays a key role in this transformation, showcasing French luxury while drawing on its heritage to guide its future innovations.
The 70th anniversary celebration isn’t limited to Paris. It’s also a reminder that DS continues to expand its reach around the world, particularly in China, Europe, and the United States, where the brand is seeking to compete with giants like Mercedes-Benz and Aston Martin. The strategy is clear: to combine the prestige of the past with the dynamics of the future with models such as the DS 4 and DS 7 Crossback, incorporating hybrid technology and advanced connectivity systems. Key Elements of the DS Automobiles Strategy
Expected Impacts
| Electrification and Plug-in Hybrid 🚗 | Strengthening Appeal in the Premium Market |
|---|---|
| Innovative Design and Sustainable Materials 🌱 | Enhancement of the Fashion and Luxury Image |
| Partnerships with Cultural Institutions 🎨 | Increased Awareness and Customer Loyalty |
| Strengthened Presence at Events such as Rétromobile 🏆 | Highlighting Historical and Technological Heritage |
| Discover DS, the iconic French brand that combines luxury, innovation, and expertise. Explore our range of refined vehicles, designed to offer an exceptional driving experience and inimitable style. | The Cultural and Historical Resonances of DS’s 70th Anniversary in France |
This vehicle has been chosen by several heads of state, including Charles de Gaulle, for their lieutenancy—illustrating, for example, the strong relationship between France and this car, whose futuristic design was surprising at the time. The celebration is also an opportunity to highlight art exhibitions, film screenings—including documentaries on the history of Citroën—and meetings with historians and collectors. Examples of the DS’s presence in French culture
Impact on society
Use by Charles de Gaulle 🇫🇷
| Symbol of elegance and modernity | Appearance in films and works of art 🎬 |
|---|---|
| Influence on fashion and design | Exhibitions and private collections 🖼️ |
| Transmission of the heritage to new generations | Presence at cultural events in France 🎭 |
| Strengthening the DS’s place in national history | Frequently asked questions about the DS’s 70th anniversary and the brand’s future |
| Why is this anniversary so important for DS Automobiles? | It marks 70 years of innovation, avant-garde design, and heritage. It’s an opportunity to celebrate history while moving the brand toward an electric and connected luxury dynamic. |
What other events are planned as part of this celebration? Temporary exhibitions across France, collaborations with cultural institutions, and the release of commemorative coins in collaboration with the Monnaie de Paris. The brand also showcases its technological innovations at shows such as Rétromobile and the Geneva Motor Show.
- Why does the DS remain an iconic car?
- Its futuristic design, its technical innovations such as hydropneumatic suspension, and its role in society as a symbol of modernity and elegance make it an indisputable reference in the history of the world’s automobile industry.
- How is the DS Automobiles brand supporting the ecological transition?
- By developing modern hybrid and electric models, while retaining French elegance and luxury. Their ranges, such as the DS 4 and DS 7 Crossback, illustrate this commitment to combining technological innovation and a heritage of excellence.